before writing this book, Harvey B. Mackay was a minor employee in a company envelope. After he worked diligently for 3 years, he finally bought a small company envelope and changes the small company into a company with a value of $ 100 million. So what is written in his book “swim with the sharks without being eaten” is the lesson that comes from personal experience, how he worked as a minor staff at a small company and could ultimately raise money and learn how to run a similar company, then with small companies can compete with large firms could even become a big company.
Book Swim with the sharks without being eaten alive contains 69 lessons that teach about how to be a salesman, here is taught how you should behave as a salesman, and faces a prospect, whether you sell goods or services. Once you learn and win the sale to a prospect, you further learn how to negotiate with people other than clients, such as bankers, how so you can get a loan for your business capital. Finally, on management, discuss the issues outside the negotiations, but how you manage your own company. Also added with 19 quickie that teaches quick ways to get to know and talk with celebrity, how to get lunch with a millionaire and others.
One of the things taught in his book, examples such as how to make lunch with a millionaire, you want to do business with him, but you are not rich, but you have to convince him that you are important and feasible to do business with him. He was taught to call the best restaurants, then know the best menu, so when you enter the restaurant that you will be greeted personally and at lunch is over, you can simply get out because all payments are made in advance, and people who will do business with you will see that you are an important and he wants to do business with you.